Frank Luntz

Frank Luntz is one of the most honored communication professionals today. “The Nostradamus of pollsters,” said Sir David Frost, while Time magazine named him one of “50 of America’s most promising leaders aged 40 and under.” He finished 87th in a Time magazine global poll of the “most influential people in the world.” Frank was named one of the four “Top Research Minds” by Business Week, “the hottest pollster” by The Boston Globe, “pollster extraordinaire” by the BBC, and “the person you turn to for the truth” by Bloomberg News. His focus groups have become so influential that Barack Obama had this to say following the PBS presidential debate: “When Frank Luntz invites you to talk to his focus group, you talk to his focus group.”

More media outlets have turned to Dr. Luntz to understand the hopes and fears of the people than to any other political pollster. On Election Day 2020, he became the first pundit ever to appear on every national cable news channel in the US. The “Instant Response” focus group technique he pioneered has been profiled on 60 Minutes, the BBC, and on PBS’s award-winning Frontline. For two decades, Frank has been the “Focus Group Czar” on numerous television networks. On In demonstration of his global reach and impact, on January 6th, both Canada’s CBC and the UK’s BBC turned to Frank to explain what was happening inside the US Capital.

Dr. Luntz has been a frequent contributor to CNN in 2024, was a debate, election day and impeachment commentator on Bloomberg, CNBC and the BBC in 2020, CBS in 2016, Fox News in 2008 and 2012, and MSNBC in 2000. His reoccurring segments on MSNBC/CNBC, “100 Days, 1000 Voices” won the coveted Emmy Award in 2001. Frank has conducted focus groups for all three broadcast networks, two of the three cable news channels and PBS, as well as for The Wall Street Journal, The New Yorker, The Times of London, the LA Times, and the BBC. He has worked in a commentator capacity for every British General Election from 1997 through 2015 and in the Brexit referendum, where he conducted the most accurate final poll of UK voters.

Dr. Luntz has written, supervised, and conducted more than 2,500 surveys, focus groups, ad tests, and dial sessions for more than 50 Fortune 500 companies and CEOs in more than two dozen countries and six continents over the past 35 years. His political and communication knowledge and skills are recognized globally, and he has served as a consultant and commentator in Canada, Britain, Israel, the UAE, Ireland, Germany, Austria, the Netherlands, Australia, Argentina, Brazil, Venezuela, and Ukraine.

Frank is the author of three New York Times Best Sellers. Words that Work: It’s Not What You Say, It’s What People Hear, explores the art and science of language creation. His second book, "What Americans Really Want … Really", addresses the private hopes, dreams and fears of the American people; it reached No. 18 on the bestseller list. His most recent book, WIN, reached No. 2 on Amazon and No. 3 on The New York Times Business Best Seller List in its first month in print. He has written about the power of language for The Wall Street Journal, The New York Times, Los Angeles Times, Financial Times, The Times of London, The Washington Post, and Time magaine. He was a consultant to the NBC hit show The West Wing as well as the popular CBS drama Bull.

Known for his messaging skills, Frank’s real passion is teaching. For six years, Frank was an adjunct professor at the University of Pennsylvania. More recently, he conducted week-long sessions at both Oxford University and the University of Edenborough in 2021, as well as at Princess Nourah University in Saudi Arabia, the world’s largest all-female university, and at the Vatican. Globally, he has also taught courses at NYU Abu Dhabi, a Master Class twice a year for the African Leadership University in Rwanda, as well as for Semester at Sea. In 2021-23, Dr. Luntz taught students from USC, and he is currently a Senior Fellow at the US Military Academy at West Point teaching a new course he created called ‘You are the Message.”

Frank graduated from the University of Pennsylvania with an honors BA degree in history and political science. He was awarded a Thouron Fellowship and received his Doctorate in Politics at the age of 25 from Oxford University. He spoke for 24 straight hours as part of the Oxford Union Society’s Guinness World Book of Records debate. In 1993, Frank was named a Fellow at Harvard University’s Institute of Politics, the second-youngest individual ever to receive this honor at that time.